Dore & Rose
Everyday essentials, reimagined as luxury icons.
Head of Growth + CFO placed for a Forbes 30 U30 brand
Everyday essentials, reimagined as icons.
Dore & Rose is the sleep-wellness brand of Bob Verlaat and Nick Nijhof — the Amsterdam duo named to Forbes 30 Under 30 Europe who turn everyday essentials, from silk pillowcases to sleep masks, into luxury icons. Since 2022 the brand has reached 150+ luxury retailers including Nordstrom and collaborated with five-star names from Four Seasons to Belmond.
Scaling a nine-figure ambition.
Growth at this altitude needs a different bench. As Dore & Rose and its sister brand Hears pushed toward €100M together, the founders needed a leader to own growth end-to-end and a finance chief to steward the numbers through the most crucial phase of the scale — both, fast, and exactly right.
A Head of Growth and a CFO.
The Quantum Club placed a Head of Growth and a CFO for the group — the precise leadership to carry Dore & Rose and Hears through their breakout, matched to two founders who move fast and expect the best.
The bench behind the breakout.
Forbes 30 Under 30 recognition, a 150-retailer footprint, five-star hotel collaborations, and a sister brand at $22M — the Verlaat–Nijhof story is one of the most exciting in European ecommerce. The Quantum Club placed the leaders steering it past nine figures.
The engagement
The full brief.
Dore & Rose is the sleep-wellness brand of Forbes 30 Under 30 founders Bob Verlaat and Nick Nijhof. As they scaled it — and sister brand Hears — toward nine figures, The Quantum Club placed a Head of Growth and a CFO to lead the group through its most crucial phase.
The mandate
- Functions
- Growth & finance leadership
- Seniority
- Executive / C-level
- Geographies
- Amsterdam · Global
- Engaged
- 2025
Roles placed
- Head of Growth
- CFO
The approach
A discreet executive search for two founders scaling fast — growth and finance leaders matched to a Forbes 30 Under 30 brand group.
Verified outcomes
- 150+ luxury retailers worldwide, incl. Nordstrom
- 50+ five-star hotel collaborations
- Head of Growth + CFO placed to scale past €100M
In the press
The vault
The full breakdown is reserved.
The exact roles, the search process, the compensation context, and the unreleased footage from Dore & Rose live inside the Club — the rooms the open market never lists.
Verified members only
The houses our members move between
- Prada — Creative & merchandising, 4 placements
- Apple — Product & design, 3 placements
- Cartier — Maison leadership, 2 placements
- Louis Vuitton — Creative leadership, 5 placements
- Netflix — Content & product, 2 placements
- Rolex — Horology & retail, 2 placements
- Chanel — Maison leadership, 3 placements
- Google — Product & growth, 3 placements
- Van Cleef & Arpels — Haute joaillerie, 2 placements
- Dior — Creative leadership, 4 placements
- Tesla — Engineering & operations, 2 placements
- Audemars Piguet — Horology leadership, 2 placements
- Gucci — Creative leadership, 3 placements
- ASML — Deep-tech engineering, 2 placements
- Hermès — Métiers & retail, 2 placements
- Saint Laurent — Creative leadership, 2 placements
- Bottega Veneta — Creative & leather goods, 2 placements
- A. Lange & Söhne — Haute horlogerie, 2 placements
- Burberry — Creative & retail, 2 placements
- Balenciaga — Creative leadership, 2 placements
- Richemont — Group leadership, 2 placements
- Loewe — Creative leadership, 2 placements
- Nike — Brand & product, 3 placements
Frequently asked
What is Dore & Rose?
Dore & Rose is a sleep-wellness brand — silk pillowcases, sleep masks and sleep essentials for better sleep, hair and skin. Founded in 2022 by Bob Verlaat and Nick Nijhof, it is stocked by 150+ luxury retailers including Nordstrom and has collaborated with five-star names from Four Seasons to Belmond.
Who founded Dore & Rose?
Dore & Rose was founded by Bob Verlaat and Nick Nijhof, the Amsterdam duo named to Forbes 30 Under 30 Europe (Retail & Ecommerce). They also founded the hearing-protection brand Hears.
How did The Quantum Club help Dore & Rose?
The Quantum Club placed a Head of Growth and a CFO for the founders' group — Dore & Rose and sister brand Hears — the executive bench to lead the most crucial phase of scaling the two brands toward nine figures.
What other brand do the founders run?
Bob Verlaat and Nick Nijhof also founded Hears, the high-tech earplug brand that reached $22M in revenue in 2025 and has collaborated with Saint Laurent Rive Droite and Pacha Ibiza.
