Skip to content
Case dossier Hearing Protection & Lifestyle · 2025

Hears

The boring product, reimagined as a hype brand.

$22M in 2025 · Saint Laurent & Pacha collabs

01The Brief

The boring product, made iconic.

Hears is the high-tech hearing-protection brand of Forbes 30 Under 30 founders Bob Verlaat and Nick Nijhof — designer earplugs that solve the two reasons people avoid them: unappealing design and distorted sound. Launched in 2024, it reached $22M in revenue in 2025, with collaborations from Saint Laurent Rive Droite to Pacha Ibiza.

02The Search

From breakout to nine figures.

A brand this hot needs leaders who can keep pace — growth built to compound and finance built to hold — as Hears and its sister brand Dore & Rose push past €100M together. Hype is easy to spark and hard to steward; the founders came to The Quantum Club for the bench to do both.

Hears — night-time wear for uninterrupted sleep
Saint Laurent + Pacha
flagship collaborations
03The Placement

A Head of Growth and a CFO.

The Quantum Club placed a Head of Growth and a CFO for the group — the leadership to carry Hears through its most crucial phase of scale, matched to a brand moving at the speed of culture.

Hears — the designer earplug, unboxed
Head of Growth + CFO
placed to scale past €100M
04The Outcome

Hype, engineered to last.

$22M in a year, a Saint Laurent collaboration, the official earplug of Pacha Ibiza, and a Forbes 30 Under 30 nod — Hears turned a 'boring' product into a hype brand. The Quantum Club placed the bench to make the next chapter bigger.

Hears — official hearing protection of Pacha Ibiza
$22M
revenue in 2025
Source: Forbes

The engagement

The full brief.

Hears is the high-tech earplug brand of Forbes 30 Under 30 founders Bob Verlaat and Nick Nijhof — $22M in 2025, with collaborations from Saint Laurent to Pacha Ibiza. As they scaled it and sister brand Dore & Rose toward nine figures, The Quantum Club placed a Head of Growth and a CFO to lead the group through its most crucial phase.

The mandate

Functions
Growth & finance leadership
Seniority
Executive / C-level
Geographies
Amsterdam · Global
Engaged
2025

Roles placed

  • Head of Growth
  • CFO

The approach

A discreet executive search for two founders scaling fast — growth and finance leaders matched to a Forbes 30 Under 30 brand group.

Verified outcomes

  • $22M revenue in 2025 Forbes
  • Saint Laurent + Pacha flagship collaborations
  • Head of Growth + CFO placed to scale past €100M

The vault

The full breakdown is reserved.

The exact roles, the search process, the compensation context, and the unreleased footage from Hears live inside the Club — the rooms the open market never lists.

Verified members only

The houses our members move between

  • Prada — Creative & merchandising, 4 placements
  • Apple — Product & design, 3 placements
  • Cartier — Maison leadership, 2 placements
  • Louis Vuitton — Creative leadership, 5 placements
  • Netflix — Content & product, 2 placements
  • Rolex — Horology & retail, 2 placements
  • Chanel — Maison leadership, 3 placements
  • Google — Product & growth, 3 placements
  • Van Cleef & Arpels — Haute joaillerie, 2 placements
  • Dior — Creative leadership, 4 placements
  • Tesla — Engineering & operations, 2 placements
  • Audemars Piguet — Horology leadership, 2 placements
  • Gucci — Creative leadership, 3 placements
  • ASML — Deep-tech engineering, 2 placements
  • Hermès — Métiers & retail, 2 placements
  • Saint Laurent — Creative leadership, 2 placements
  • Bottega Veneta — Creative & leather goods, 2 placements
  • A. Lange & Söhne — Haute horlogerie, 2 placements
  • Burberry — Creative & retail, 2 placements
  • Balenciaga — Creative leadership, 2 placements
  • Richemont — Group leadership, 2 placements
  • Loewe — Creative leadership, 2 placements
  • Nike — Brand & product, 3 placements

Frequently asked

What is Hears?

Hears is a high-tech hearing-protection brand — designer earplugs engineered to solve the two reasons people avoid them: unappealing design and distorted sound. Founded in 2024 by Bob Verlaat and Nick Nijhof, it reached $22M in revenue in 2025.

Who founded Hears?

Hears was founded by Bob Verlaat and Nick Nijhof, named to Forbes 30 Under 30 Europe (Retail & Ecommerce). They also founded the sleep-wellness brand Dore & Rose.

What brands has Hears collaborated with?

Hears has collaborated with Saint Laurent Rive Droite on limited-edition designer earplugs bearing the Cassandre logo, and is the official hearing-protection partner of Pacha Ibiza for the 2025 season, with earplugs carrying the iconic Pacha cherry logo.

How did The Quantum Club help Hears?

The Quantum Club placed a Head of Growth and a CFO for the founders' group — Hears and sister brand Dore & Rose — the executive bench to lead the most crucial phase of scaling the two brands toward nine figures.