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Case dossier Beauty & E-Commerce · 2025

Meroda Cosmetics

The team behind a breakout beauty brand.

15+ roles placed for a CrossBorder Top 30 breakout

01The Brief

A brand named after the people who made it.

Meroda Cosmetics is the fast-scaling Dutch beauty brand behind the color-changing 'Changing Foundation' — founded in 2021 by Melvin van Bueren, who named it after himself and his parents (Me·Ro·Da: Melvin, Roel, Danielle). As it grew from a single hero product into a category name, it needed a team to match the ambition.

02The Search

Hyper-growth needs a whole team, fast.

A brand scaling this quickly can't hire one leader at a time. Meroda needed finance, growth and a full creative engine — the people to turn a viral product into a durable company — sourced fast and matched to a fast, founder-led culture.

Meroda Cosmetics — the summer campaign
Fastest
int'l grower — CrossBorder Top 30 2025
Source: CrossBorder Event
03The Placement

Fifteen-plus hires, from CFO to TikTok Shop Manager.

The Quantum Club built the team end to end — a CFO and a Head of Growth to steer the numbers and the scale, and a full creative bench: creative strategists, social media managers, an Art Director, a TikTok Shop Manager and more. Over fifteen roles, each matched to Meroda's pace and DNA.

Meroda Cosmetics — the hero SPF product
2021
founded — a category name since
04The Outcome

The team behind the breakout.

Named the fastest international grower in the 2025 CrossBorder Top 30, Meroda is one of the Netherlands' standout beauty stories. The Quantum Club built the bench that made the scale possible — proof that we don't just fill a seat, we assemble the whole room.

If you are serious about hiring and want to create leverage on your hires, work with The Quantum Club.
Melvin van Bueren · Founder, Meroda Cosmetics

The engagement

The full brief.

Meroda Cosmetics — the Dutch beauty brand behind the color-changing 'Changing Foundation', founded by Melvin van Bueren — scaled fast. The Quantum Club placed the team to match: over fifteen roles, from CFO and Head of Growth to a full creative bench, each matched to Meroda's pace and DNA.

The mandate

Functions
Finance, growth & full creative team
Seniority
Executive to specialist
Geographies
Netherlands · Global
Engaged
2025

Roles placed

  • CFO
  • Head of Growth
  • Creative Strategists
  • Social Media Managers
  • Art Director
  • TikTok Shop Manager
  • …and more (15+ placed)

The approach

A high-volume, high-trust build for a fast-scaling founder — finance and growth leadership through the full creative engine, all matched to Meroda's speed and DNA.

Verified outcomes

  • 15+ roles placed, CFO to creative
  • Fastest int'l grower — CrossBorder Top 30 2025 CrossBorder Event
  • 2021 founded — a category name since

The vault

The full breakdown is reserved.

The exact roles, the search process, the compensation context, and the unreleased footage from Meroda Cosmetics live inside the Club — the rooms the open market never lists.

Verified members only

The houses our members move between

  • Prada — Creative & merchandising, 4 placements
  • Apple — Product & design, 3 placements
  • Cartier — Maison leadership, 2 placements
  • Louis Vuitton — Creative leadership, 5 placements
  • Netflix — Content & product, 2 placements
  • Rolex — Horology & retail, 2 placements
  • Chanel — Maison leadership, 3 placements
  • Google — Product & growth, 3 placements
  • Van Cleef & Arpels — Haute joaillerie, 2 placements
  • Dior — Creative leadership, 4 placements
  • Tesla — Engineering & operations, 2 placements
  • Audemars Piguet — Horology leadership, 2 placements
  • Gucci — Creative leadership, 3 placements
  • ASML — Deep-tech engineering, 2 placements
  • Hermès — Métiers & retail, 2 placements
  • Saint Laurent — Creative leadership, 2 placements
  • Bottega Veneta — Creative & leather goods, 2 placements
  • A. Lange & Söhne — Haute horlogerie, 2 placements
  • Burberry — Creative & retail, 2 placements
  • Balenciaga — Creative leadership, 2 placements
  • Richemont — Group leadership, 2 placements
  • Loewe — Creative leadership, 2 placements
  • Nike — Brand & product, 3 placements

Frequently asked

What is Meroda Cosmetics?

Meroda Cosmetics is a Dutch direct-to-consumer beauty brand founded in 2021 by Melvin van Bueren, known for its color-changing 'Changing Foundation' that adapts to skin tone. In 2025 it was named the fastest international grower in the CrossBorder Top 30.

Who founded Meroda Cosmetics, and what does the name mean?

Meroda was founded by Melvin van Bueren, a Dutch e-commerce entrepreneur. The name combines the people behind it — Melvin, his father Roel and his mother Danielle: Me·Ro·Da.

How did The Quantum Club help Meroda Cosmetics?

As Meroda scaled, The Quantum Club placed more than fifteen roles across the company — a CFO and Head of Growth plus a full creative bench (creative strategists, social media managers, an Art Director, a TikTok Shop Manager and more) — each matched to Meroda's fast, founder-led culture.

What roles did The Quantum Club place for Meroda?

Over fifteen roles spanning finance, growth and the full creative engine — including CFO, Head of Growth, creative strategists, social media managers, an Art Director and a TikTok Shop Manager.