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Case dossier Hearing Protection & Lifestyle · 2025

Hears

The boring product, reimagined as a hype brand.

$7M in year one (Forbes) · Saint Laurent & Pacha collabs

01The Brief

The boring product, made iconic.

Hears is the high-tech hearing-protection brand of Forbes 30 Under 30 founders Bob Verlaat and Nick Nijhof: designer earplugs that solve the two reasons people avoid them, unappealing design and distorted sound. Launched in 2024, it generated $7M in revenue in its first year, according to Forbes, with collaborations from Saint Laurent Rive Droite to Pacha Ibiza.

02The Search

From breakout to staying power.

As Hears and its sister brand Dore & Rose scale together, a brand this hot needs leaders who can keep pace: growth built to compound and finance built to hold. Hype is easy to spark and hard to steward; the founders came to The Quantum Club for the bench to do both.

Hears: night-time wear for uninterrupted sleep
Saint Laurent + Pacha
flagship collaborations
03The Placement

A Head of Growth and a CFO.

The Quantum Club placed a Head of Growth and a CFO for the group: the leadership to carry Hears through its most crucial phase of scale, matched to a brand moving at the speed of culture.

Hears: the designer earplug, unboxed
Head of Growth + CFO
placed to lead the group's scale-up
04The Outcome

Hype, engineered to last.

$7M in its first year (per Forbes), a Saint Laurent collaboration, the official earplug of Pacha Ibiza, and a Forbes 30 Under 30 nod: Hears turned a 'boring' product into a hype brand. The Quantum Club placed the bench to make the next chapter bigger.

Hears: official hearing protection of Pacha Ibiza
$7M
revenue in its first year
Source: Forbes

The engagement

The full brief.

Hears is the high-tech earplug brand of Forbes 30 Under 30 founders Bob Verlaat and Nick Nijhof: $7M in revenue in its first year, per Forbes, with collaborations from Saint Laurent to Pacha Ibiza. As they scaled it and sister brand Dore & Rose together, The Quantum Club placed a Head of Growth and a CFO to lead the group through its most crucial phase.

The mandate

Functions
Growth & finance leadership
Seniority
Executive / C-level
Geographies
Amsterdam · Global
Engaged
2025

Roles placed

  • Head of Growth
  • CFO

The approach

A discreet executive search for two founders scaling fast: growth and finance leaders matched to a Forbes 30 Under 30 brand group.

Verified outcomes

  • $7M revenue in its first year Forbes
  • Saint Laurent + Pacha flagship collaborations
  • Head of Growth + CFO placed to lead the group's scale-up

The vault

The full breakdown is reserved.

The exact roles, the search process, the compensation context, and the unreleased footage from Hears live inside the Club: the rooms the open market never lists.

Verified members only

The houses our members move between

Frequently asked

What is Hears?

Hears is a high-tech hearing-protection brand: designer earplugs engineered to solve the two reasons people avoid them, unappealing design and distorted sound. Founded in 2024 by Bob Verlaat and Nick Nijhof, it generated $7M in revenue in its first year, according to Forbes.

Who founded Hears?

Hears was founded by Bob Verlaat and Nick Nijhof, named to Forbes 30 Under 30 Europe (Retail & Ecommerce). They also founded the sleep-wellness brand Dore & Rose.

What brands has Hears collaborated with?

Hears has collaborated with Saint Laurent Rive Droite on limited-edition designer earplugs bearing the Cassandre logo, and is the official hearing-protection partner of Pacha Ibiza for the 2025 season, with earplugs carrying the iconic Pacha cherry logo.

How did The Quantum Club help Hears?

The Quantum Club placed a Head of Growth and a CFO for the founders' group (Hears and sister brand Dore & Rose), the executive bench to lead the most crucial phase of scaling the two brands.